Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.
A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.
New types of relationships formed; it was possible for people to live together without marrying and without children.
Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.
For example, director Blake Edwards wanted to date singing star Julie Andrews, and he joked in parties about her persona by saying that her "endlessly cheerful governess" image from movies such as Mary Poppins and The Sound of Music gave her the image of possibly having "lilacs for pubic hair"; While the term dating has many meanings, the most common refers to a trial period in which two people explore whether to take the relationship further towards a more permanent relationship; in this sense, dating refers to the time when people are physically together in public as opposed to the earlier time period in which people are arranging the date, perhaps by corresponding by email or text or phone.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.
Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.
Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.